{"id":225,"date":"2015-07-27T09:59:06","date_gmt":"2015-07-27T09:59:06","guid":{"rendered":"http:\/\/oldnumber7.com\/?p=225"},"modified":"2015-07-27T09:59:06","modified_gmt":"2015-07-27T09:59:06","slug":"mpaa-emails-expose-dirty-media-attack-against-google","status":"publish","type":"post","link":"https:\/\/oldnumber7.com\/?p=225","title":{"rendered":"MPAA Emails Expose Dirty Media Attack Against Google"},"content":{"rendered":"

\"google-bay\"Late last year leaked documents<\/a> revealed that the MPAA helped Mississippi Attorney General (AG) Jim Hood to revive SOPA-like censorship efforts in the United States.<\/p>\n

In a retaliatory move Google sued the Attorney General, hoping to find out more about the secret plan. The company also demanded copies of internal communications from the MPAA<\/a> which are now revealing how far the anti-Google camp planned to go. <\/p>\n

Emails between the MPAA and two of AG Hood’s top lawyers include a proposal that outlines how the parties could attack Google<\/a>. In particular, they aim to smear Google through an advanced PR campaign involving high-profile news outlets such as The Today Show and The Wall Street Journal. <\/p>\n

With help from Comcast and News Corp, they planned to hire a PR firm to “attack” Google and others who resisted the planned anti-piracy efforts. To hide links to the MPAA and the AG’s office, this firm should be hired through a seemingly unaffiliated nonprofit organization, the emails suggest. <\/p>\n

“This PR firm can be funded through a nonprofit dedicated to IP issues. The ‘live buys’ should be available for the media to see, followed by a segment the next day on the Today Show (David green can help with this),” the plan reads (pdf<\/a>).<\/p>\n

The Today Show feature would be followed up by a statement from a large Google investor calling on the company to do more to tackle the piracy problem.<\/p>\n

“After the Today Show segment, you want to have a large investor of Google (George can help us determine that) come forward and say that Google needs to change its behavior\/demand reform.” <\/p>\n

In addition, a planted piece in the Wall Street Journal should suggest that Google’s stock would lose value if the company doesn’t give in to the demands.<\/p>\n

“Next, you want NewsCorp to develop and place an editorial in the WSJ emphasizing that Google’s stock will lose value in the face of a sustained attack by AGs and noting some of the possible causes of action we have developed,” the plan notes.<\/p>\n

\"mpaasmear\"<\/p>\n

Previously, the MPAA accused Google of waging an “ongoing public relations war<\/a>,” but the above shows that the Hollywood group is no different.<\/p>\n

On top of the PR-campaign the plan also reveals details on how the parties would taint Google before the National Association of Attorneys General. <\/p>\n

Through a series of live taped segments they would show how easy it is for minors to pirate R-rated movies, buy heroin and order an assault weapon with the help of Google’s search engine.<\/p>\n

Finally, the plan includes a “final step” where Attorney General Hood would issue a civil investigatory demand to Google. <\/p>\n

In its court filing (pdf<\/a>) Google uses the information above to argue that the AG’s civil investigatory demand was not the basis of a legitimate investigation. Instead, it was another tool pressuring the company to implement more stringent anti-piracy measures. <\/p>\n

Given this new information, Google hopes that the court will compel Fox, NBC and Viacom to hand over relevant internal documents, as they were “plainly privy” to the secretive campaign.<\/p>\n

It\u2019s now up to the judge to decide how to proceed, but based on the emails above, the MPAA and the AG’s office have some explaining to do.<\/p>\n

Source: TorrentFreak<\/a>, for the latest info on copyright, file-sharing, torrent sites<\/a> and the best VPN services<\/a>.<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"
\nSource: TorrentFreak<\/p>\n","protected":false},"excerpt":{"rendered":"

Late last year leaked documents revealed that the MPAA helped Mississippi Attorney General (AG) Jim Hood to revive SOPA-like censorship efforts in the United States. In a retaliatory move Google sued the Attorney General, hoping to find out more about the secret plan. The company also demanded copies of internal communications from the MPAA which … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225"}],"version-history":[{"count":0,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/posts\/225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"https:\/\/oldnumber7.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oldnumber7.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}