Labels Target RuTracker Domain as Blocking Fails to Stop Site

rutrackerAfter years of problems with local and international rightsholders, leading Russian torrent site RuTracker received a serious blow last month. Following a ruling from the Moscow Court, the site was blocked by local Internet service providers.

Almost immediately the situation became more complex. In response to this aggressive action, RuTracker broke off cooperation with copyright holders who had previously been allowed to remove infringing content from the site.

“Today we put an end to these agreements, as users of the Russian Federation are now blocked from accessing our tracker. Therefore rights holders did not want to continue their cooperation, which allows us to do more and not adhere to it,” the site said in a statement.

Of course, the site still had the blocking to contend with. RuTracker had been coaching its users for months on how any blockade could be bypassed so the eventual lockout was not unexpected. However, while local copyright holders hoped their efforts would fatally damage the site’s visitor numbers, the blockade has been less effective than planned.

Stats obtained by Vedomosti reveal that two days after the blockade was put in place, visitors to RuTracker from Russia were down 33%. However, the numbers of visitors to the site from countries outside the Russian Federation increased significantly, a change consistent with people using proxies and VPNs to access the site. Overall, total visitors to the site fell by just 13%.

While the blockade certainly won’t help the site long-term, copyright holders believe it is actually proving more effective, with their claims centering around a traffic drop of around 30%. Nevertheless, they’re already standing by to deliver another blow.

According to Izvestia, record labels including Sony Music, Universal Music and Warner Music will now investigate ways to neutralize RuTracker’s domain. Leonid Agronov, Director General of the National Federation of Music Industry (NFMI), said his group is consulting with lawyers to decide the best course of action.

“Our lawyers will choose a way to do it that is most convenient. For example, through the courts. We’ll choose where it’s cheaper and faster,” he said.

For their part, RuTracker don’t see an attack on their domain as being successful.

“We see no reason for problems with the RuTracker.org domain, it is registered in accordance with the rules of the registrar and the domain owner information is verified and confirmed,” the site said.

But despite this confidence, efforts to attack site domains are gathering pace. An announcement on the website of the Association for the Protection of Copyright on the Internet (AZAPO) proposes amendments to Russian copyright law which would allow for the pre-trial suspension of domain names.

“AZAPO proposes…that if a site does not show its owner information, or it is not supported by its WHOIS information, rights holders should have the right to require the pre-trial blocking of the whole site, not just the pages on which there are disputed works,” the group said.

While for many Russia might seem far away, it’s certainly a battleground to watch. Initially slow out of the blocks, Russia is now increasingly quick to introduce new and aggressive anti-piracy measures. However, this enthusiasm is matched by site operators and their users who are prepared to do whatever is necessary to retain access to free content.

This battle is far from over.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.


Source: TorrentFreak

Anti-Piracy Company Explores New Ways to Convert Pirates

muso-logoThis week anti-piracy outfit MUSO announced the launch of a new component to its portfolio of content protection solutions. Titled ‘Retune’ the package aims to enable rights holders to directly market and sell their content to piracy-engaged audiences.

In a world dominated by companies specializing in simply taking down content, shutting down sites and even suing end users, the possibility of a more creative approach to piracy issues piqued our interest. TorrentFreak caught up with MUSO to find out more.

“Retune is an automated direct-to-fan platform delivering a positive on-brand message directly from the rights owner to audience. It’s about giving fans a better, more compelling offer, right at the moment they’re engaged to seek it out via piracy networks,” Chief Commercial Officer Christopher Elkins informs TF.

But of course, getting the attention of pirates and potential pirates on their home turf can be notoriously tricky and certainly more easily said than done. So how does MUSO aim to connect with these potential customers?

“However that audience is behaving within the piracy system, via search engine results, streaming or direct download piracy websites, social media or P2P, Retune aims to engage them – using piracy as the delivery system to re-direct attention to pre-sale, previews, streaming, local listings or live events,” Elkins explains.

The company isn’t revealing everything at this stage but there are certainly opportunities to capture ‘pirate’ eyes in search results via Google ads, for example. Equally, it’s also possible to inject ads into streaming and direct download sites. Some might even be persuaded to replace links to pirate content with those pointing to official sites, a technique that has been tried before.

In any event, it appears MUSO is happy to seek attention wherever it can.

“Retune is designed to interact anywhere in that journey, from the initial specific keyword searches, and directly on piracy-focused websites, rights owner-controlled Retune pages, blogs and within message board forums directly,” Elkins says.

By treating pirates as fans more than foes, MUSO says it hopes to direct these potential customers to licensed channels such as Spotify and iTunes. Equally, its Retune platform will help rightsholders update users about new content, promotional material, and the availability of additional products such as concert tickets. Ultimately, however, rightsholders will have the choice of which direction to go.

“An incredibly exciting challenge for rights holders is in exploring how best to serve this audience at that moment of engagement, to give them a better and more compelling experience for the long-term,” the company says.

Once MUSO has the interest of these new customers it appears to want to engage them more deeply over time through what it describes as an ‘optional remarketing advertisement system’.

“The [Retune] platform allows rights owners to integrate their own 3rd party remarketing services to collect and retain cookies anonymously for future marketing possibilities,” Elkins explains.

Finally, it will come as no surprise that regular DMCA-style takedowns are part of the Retune package. MUSO not only sees these as a mechanism enabling customers to compete with piracy but also one crucial for increasing visibility of the various components within its Retune package.

“Anti-piracy has become an essential first step for any rights owner or creative individual in ensuring their content is seen and appreciated by the widest possible audience in the right way, so that they’re able to build and foster a direct relationship with that audience,” Elkins says.

“Takedowns enable rights owners to compete with and devalue the piracy market, so removing infringing content and search results is hugely important for Retune content to gain maximum exposure in supporting and complementing the rights owner’s existing websites and portals.”

More information on Retune can be found here and if readers encounter the platform in the wild, please feel free to relay your experiences.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.


Source: TorrentFreak

Pirate Group Suspends New Cracks to Measure Impact on Sales

bird-sisOne of the hottest topics in the game piracy scene in late 2015 surrounded the Avalanche Studios/Square Enix title Just Cause 3.

Released on December 1, 2015, pirates were eager to get their hands on the game for free. However, JC3 is protected by the latest iteration of Denuvo, an anti-tamper technology developed by Denuvo Software Solutions GmbH. Denuvo is not DRM per se, but acts as a secondary encryption system protecting underlying DRM products.

All eyes had been on notorious Chinese game cracking group/forum 3DM to come up with the goods but last month the group delivered a killer blow to its fans.

According to the leader of the group, the very public ‘Bird Sister’ (also known as Phoenix), the game was proving extremely difficult to crack. In fact, Bird Sister said that current anti-piracy technology is becoming so good that in two years there might not be pirated games anymore.

One month on from those words and Just Cause 3 still hasn’t been cracked and today brings even more bad news for those hoping to obtain the best gaming titles for free. Taking to her personal blog once more, Bird Sister has just announced an immediate end to the cracking activities of 3DM.

“We just had an internal meeting. Starting at the Chinese New Year, 3DM will not crack any single-player games,” Bird Sister says.

For those wondering, the Chinese New Year is next Monday, February 8.

“Cracks by overseas warez groups will still get posted on the [3DM] forum, and we will actively deal with these,” the group’s leader adds.

It is not entirely clear what “actively deal with” means, but the suggestion is that these cracks will not be allowed on the 3DM BBS/forum.

Bird Sister

birdsister

What is perhaps most interesting, however, is the group’s apparent reasoning for ceasing their cracking activities. Denuvo was previously cited as a headache for the group but this time around that technology isn’t mentioned.

Instead, 3DM essentially indicates they’re taking part in an experiment to see how the lack of cracks affects the legitimate market.

“We’ll take a look at the situation in a year’s time to see if genuine sales have grown,” Bird Sister says.

There can be little doubt that the effective withdrawal of 3DM from the piracy market will be received as a huge blow to the group’s fans internationally who have come to rely on it for their pirate fix. There is a modicum of good news for the Chinese though, since 3DM will still work on translating and localizing games for its internal market.

The announcement comes on the heels of yesterday’s earnings report from Square Enix, the company behind Just Cause 3 and fellow Denuvo-protected (and also yet to be cracked) title Rise of the Tomb Raider.

Square Enix of America and Europe CEO Phil Rogers said both games had enjoyed “solid starts” but stopped short of revealing sales stats.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.


Source: TorrentFreak

Pirate Bay Transforms into The World’s Biggest Streaming Site

pirate bayEarlier this week a new piece of software debuted alongside promises to revolutionize how people use torrents.

Covered in our earlier article, Torrents-Time is a browser plug-in for Windows and Mac that allows people to view torrents embedded in a webpage and without need for an external torrent client.

The Torrents-Time team promised that their technology could transform any website into a simple to use streaming portal. Indeed, the first public application was Popcorntime-Online.io, a browser-based edition of Popcorn Time that for the first time used peer-to-peer transfers rather than resource hungry HTTP.

But just days later and a new and even more powerful partner has emerged.

Last evening The Pirate Bay became the first general torrent index to utilize Torrents-Time technology. The site has now placed Torrents-Time links next to all of its video torrents, meaning that users with the plug-in can watch videos on The Pirate Bay without using a stand-alone torrent client or even leaving the page.

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As illustrated in the image above the Torrents-Time links are labeled ‘Stream It! (BETA)’. Once clicked the user is given the chance (if he hasn’t done so already) to install the software. From there a popup window appears containing a video player. Clicking the ‘play’ button delivers an advert to buy a VPN which warns that IP addresses are exposed.

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At this point users have the option to subscribe to a VPN for a period ranging from a day to a year or, if they prefer, they can click the ‘close’ button in the right hand corner of the advert to skip. At this point the software uses trackers, DHT and PEX in order to find other peers with the required content.

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Once a number of peers have been found and enough content has been buffered, playback can begin. The player is a basic but functional affair, with the addition of subtitling and casting features for those with Chromecast, Airplay and DNLA devices to hand.

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With The Pirate Bay jumping on board, Torrents-Time has received a huge shot in the arm and will probably enjoy some decent revenues too. For its part, TPB has transformed from the world’s second largest torrent site (KAT has that crown for now) into the world’s largest streaming portal.

The question now is when and if other torrent sites will find the Torrents-Time package attractive enough to jump on board.

Update: Torrentproject.se, Videomax.is and Online.porntime.ws will soon feature Torrents-Time functionality. And according to the team, KickassTorrents will also join the club this Sunday or Monday.

“We are certain that in no time we’ll be embedded in all torrent sites who care to move-on with this evolution,” the Torrents-Time team informs TF.

“We will allow everybody to watch any movie they wish from torrent sites who embed us, when they want, without having to store someone’s file on their hard disk. It’s ‘watching together’ or ‘Co-Watch’ technology, made possible by Torrents Time.”

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.


Source: TorrentFreak